Correctly pricing a new product or service is vital. Too high and you get no customers, too low and you leave money on the table. Either way you burn through cash so your innovation, and possibly your company, fails. Pricing
A while ago I wrote about why innovations fail, and I wondered about start-ups. Do they have the same problems, or are they completely different? How often start-ups fail is a matter of debate. A commonly quoted figure is that
Sometimes in conversation you suddenly run straight into a conceptual brick wall. You seem to be discussing the same topic, but somehow you are approaching it from such different positions that there seems to be ‘your topic’ and ‘their topic’
“Prediction is difficult, especially of the future.”; a quote so useful that it has been linked to everyone from Yogi Berra to Niels Bohr. Yes, prediction is difficult, but when we innovate it is essential. We should be thinking not only about the
You Need More than Product Innovation Innovation is about much more than just creating a new product or service. Innovation should apply to all parts of a business; from supply chain and logistics to the relationship with customers and how
