When you are only working on one innovation project at a time, you can give it all the care and attention it needs. There are no competing resource demands; at least for creating new products and services. Life gets more
Why Do Innovations Fail?
Most new products and services launched onto the market fail to deliver the expected results. There is a big debate about how many fail. The numbers range from estimates of 80% – 90% all the way down to around 30%.