Innovators need to be persuasive In my career in industrial R&D and innovation I spent a lot of time trying to persuade people to give me the resources I needed to execute my ideas, or to persuade them to try
Notes on Social Styles
“Social Styles – an Influencing Tool” We all want to influence or persuade other people. We want to recruit their support, to gain investment or access to resources, to form a partnership, or to get them to try something new.