Innovation, sustainability and the future of cities
Looking back through the history of innovation, the technologies that created the biggest impact are the ones that enabled further innovation. Whether it’s the water wheel, the steam engine, the electric motor or the microchip, each triggered a wave of
To innovate, we need to try things out; to experiment. But how do we select the right experiment? How do we choose? Whenever we conduct an experiment, we want the maximum information at the minimum cost. Experiments should be as
We know that business needs to innovate. Whether a startup, established SME or major industry player, new customer offers are critical for survival. We also know that most innovations fail in the market; despite our enthusiasm, creativity and persistence. We