testing

How to Pick the Right Business Experiment

To innovate, we need to try things out; to experiment. But how do we select the right experiment? How do we choose? Whenever we conduct an experiment, we want the maximum information at the minimum cost. Experiments should be as

Experiment To Improve The Chance Of Innovation Success

We know that business needs to innovate. Whether a startup, established SME or major industry player, new customer offers are critical for survival. We also know that most innovations fail in the market; despite our enthusiasm, creativity and persistence. We